Don’t Train Humans
to Spot the Fake
The current defense model has a structural weakness.
Organizations routinely train people to identify suspicious grammar, unusual voices, visual artifacts and inconsistent behavior. Those defenses matter today — but they depend on deception continuing to reveal itself.
As synthetic media improves, the long-term strategy cannot be to ask humans to become increasingly sophisticated authenticity detectors.
Verification must come from outside the interaction.
A caller claiming to be an executive cannot establish that claim solely with evidence provided during the same call. A message cannot become trustworthy simply because it contains another link. A synthetic video cannot establish its own authenticity merely by appearing convincing.
Trust needs an independent source of confirmation.
Design beyond human perception.
A keynote for security, fraud, technology, trust & safety and leadership audiences confronting increasingly convincing synthetic deception.
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